Parallel Narrative
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Parallel narratives are sections of content that includes valuable, relevant information that just doesn’t quite fit with the flow of the rest of your content and therefore needs to be visually distinguished to help the reader understand that you’re taking a little detour.
Designing your parallel narratives in a distinct way improves content comprehension and scannability by making it easy for readers to understand that you’re straying a bit from the regular content so they can choose whether to dive in or easily skip the section and read on. When designed in an interesting way, these separate narratives can also help break up the page and provide visual interest, making your work more engaging.
Design parallel narratives to look more visually distinct than your normal section headers, like with a different background color for the entire section. This is a place where it’s okay to differ from your logical structure because you want the reader to understand you’re stepping out of the normal flow of content.
Don’t have a parallel narrative in the middle of your content that’s so long a reader might give up before scrolling to the rest of your main article. If your parallel narrative is more than ~600 words long, consider whether it would be better to publish it as a separate piece of content and simply link to it from your article for anyone who’s interested to go read.
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A List Apart