CTAs

CTAs, or calls to action, allow you to direct a user to do something else after reading your content. If you’re doing content marketing right, you should be inserting CTAs regularly to make sure you’re building a relationship with readers and, hopefully, turning them into customers.

Examples

Side CTA

How to make side CTA

Full-width CTA with photo on the background

<!--CTA 01 (grids, 4 cols)-->
<div data-ce-tag="grid" class="stk-snippets-cta-01 stk-grid stk-layout__overhangs_both">
  <div data-ce-tag="grid-col" data-col-width="1" class="stk-grid-col stk-grid-col_empty">
    <p class="stk-reset ce-element--empty stk-element_no-text"></p>
  </div>
  <div data-ce-tag="grid-col" data-col-width="2" class="stk-grid-col valign-middle stk-grid-col_last stk-theme_00000__pad_ver_3">
    <h2 class="stk-reset stk-theme_00000__style_large_header align-center stk-theme_00000__color_4507_custom_color_1 stk-theme_00000__mb_05">Solomon R. Guggenheim Museum</h2>
    <p class="stk-reset align-center stk-theme_00000__color_4507_custom_color_1">1071 Fifth Avenue at 89th Street, Manhattan, New York City</p>
    <a data-stk-button="1" class="stk-reset stk-theme_00000__stk-btn_basic align-center" href="https://example.com/">Visit</a>
  </div>
  <div data-col-width="1" class="stk-grid-col stk-grid-col_empty" data-ce-tag="grid-col">
    <p class="stk-reset ce-element--empty stk-element_no-text"></p>
  </div>
</div>

Full-width CTA with side illustration

<!--CTA 02 (grids, 4 cols)-->
<div data-ce-tag="grid" class="stk-snippets-cta-02 stk-grid stk-grid__layout_reverse">
  <div data-ce-tag="grid-col" data-col-width="3" class="stk-grid-col valign-middle align-center-m stk-grid-col_last stk-snippets-css__pt_120px stk-snippets-css__pl_90px stk-snippets-css__pb_120px stk-snippets-css__pl_90px stk-snippets-css__pt_0-m stk-snippets-css__pr_20px-m stk-snippets-css__pl_20px-m">
    <h3 class="stk-reset stk-theme_00000__style_medium_header stk-theme_00000__mb_05">Wanna start asking more of your data?</h3>
    <p class="stk-reset">We can help: <a class="stk-reset" href="https://example.com/">schedule a demo</a> or <a class="stk-reset" href="https://example.com/">start a free trial</a> today</p>
  </div>
  <div data-col-width="1" data-ce-tag="grid-col" class="stk-grid-col align-center-m stk-snippets-css__pr_60px stk-snippets-css__pr_20px-m stk-snippets-css__pl_20px-m">
    <figure data-ce-tag="image-figure" class="stk-reset stk-image-figure stk-theme_00000__mb_0">
      <div data-ce-tag="mask" class="stk-mask"></div>
    </figure>
  </div>
</div>

Content Experience Impact

You know that CTAs are important to help turn your readers into followers or, better yet, paying customers. But in an article full of eye-catching images, animations, pull-quotes, data visualizations, and more, a subtle CTA is going to get overlooked. With the help of components, you can include text of different sizes, buttons, images, background colors, and more so that your CTA just begs to be seen and clicked on.

Dos

Don'ts

Learn More

“Learn More” Links: You Can Do Better Nielsen Norman Group

A Complete Guide to Content Marketing CTAs Audience Ops

Call for Attention: UI Design Tips on CTA Buttons UX Planet

Extra Inspiration

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