Related Links

Related links are a great way to keep readers engaged with your publication by directing them to other articles on your site that are similar to the topic at hand or would provide deeper information if they want to dig in.

Examples

Full-width block with vertical borders

<!--Related Links (grids, 4 cols)-->
<h3 data-ce-tag="paragraph" class="stk-reset stk-theme_00000__style_medium_header">Read also</h3>
<div class="stk-grid" data-ce-tag="grid">
  <div data-col-width="2" class="stk-grid-col" data-ce-tag="grid-col">
    <div class="stk-snippets-related-links__card stk-container" data-ce-tag="container" data-container-name="Card">
      <figure class="stk-reset stk-image-figure stk-snippets-related-links__photo stk-theme_00000__mb_0" data-ce-tag="image-figure">
        <div data-ce-tag="mask" class="stk-mask"></div>
      </figure>
      <div data-ce-tag="container" data-container-name="Content" class="stk-snippets-related-links__content stk-container">
        <h4 class="stk-reset stk-theme_00000__style_small_header"><a class="stk-reset" href="https://example.com/">Integrating Animation for the Ultimate Content Engagement</a></h4>
      </div>
    </div>
  </div>
  <div data-col-width="2" class="stk-grid-col stk-grid-col_last" data-ce-tag="grid-col">
    <div class="stk-snippets-related-links__card stk-container" data-ce-tag="container" data-container-name="Card">
      <figure class="stk-reset stk-image-figure stk-snippets-related-links__photo stk-theme_00000__mb_0" data-ce-tag="image-figure">
        <div data-ce-tag="mask" class="stk-mask"></div>
      </figure>
      <div data-ce-tag="container" data-container-name="Content" class="stk-snippets-related-links__content stk-container">
        <h4 class="stk-reset stk-theme_00000__style_small_header"><a class="stk-reset" href="https://example.com/">Integrating Animation for the Ultimate Content Engagement</a></h4>
      </div>
    </div>
  </div>
</div>

Content Experience Impact

When using content marketing as a sales strategy for your company, it’s rarely possible to turn a new reader directly into a customer. Instead, you have to build a relationship over time that regularly demonstrates your expertise and trustworthiness. Including related links in the sidebar or towards the bottom of your article page can be a great way to up engagement, encourage further exploration on your site, and continue building a trusting relationship with a reader. As a bonus, these links often reduce bounce rate and improve site SEO.

Dos

Don'ts

Learn More

Related Content Boosts Pageviews, When Done Right Nielsen Norman Group

The Seven Commandments of Internal Linking that Will Improve Content Marketing SEO Neil Patel

Extra Inspiration

Last updated

Was this helpful?