Company Information

If you mention a company or companies in your article, it can be helpful to provide a sidebar of information about that company for a reader who might be unfamiliar. You can also use this as a sort of subtle CTA to give more information about your company if this is an article especially targeted at lead generation.

Examples

Information on the side

How to make information on the side

Information on the full-width multi-column block

Content Experience Impact

Similar to expert profiles, providing a quick rundown of information about your company or a company mentioned in your article can be a great way to show credibility and build trust with readers, prevents the reader from having to search for the information themselves (and therefore leave your site), and makes the company you’re featuring feel extra special. On top of that, this can be an opportunity to build trust and even convert a customer if you’re sharing relevant and interesting information about your own company.

Dos

Don'ts

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